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The Row Bags: Common Questions Answered

What follows are the questions that are asked most about the row bags, answered with the parts that can be checked. Read every price here as an observed 2026 market price recorded in September of that year rather than an official price list, because the brand publishes none. Anything reported but unconfirmed is stated plainly rather than quietly rounded up into fact. Figures taken from resale reports describe observed market behaviour; they are not investment advice. Bags only, here: ready-to-wear and footwear sit outside the scope. Claims that are widely repeated but cannot be checked are omitted.

Who is behind The Row, and where are the bags made?

Mary-Kate and Ashley Olsen founded The Row in 2006, and the company is based in New York City. Tribeca has held the design studio since 2012; a Paris office opened in 2011 and a London office arrived in 2019. Savile Row in London lends the name. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Past that point, no manufacturing detail is published, and claims about specific tanneries cannot be verified. The brand’s own boutiques trade in Los Angeles, New York, London, Paris and Amagansett.

Why are ysl clothing the bags unlogoed?

There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Silhouette, proportion and construction do the identifying instead. A small, discreet exterior stamp is placed on each bag, usually low on the side where it blends into the leather, and a second stamp sits inside. Hardware is palladium-plated and finished matte or brushed, so it comes across as weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. Practically speaking, nobody can place one of these bags from across a street, and many buyers regard that as the point.

What does a The Row bag cost?

Because the brand publishes no price list, each price quoted is an observed 2026 market price rather than an official one. The observed range went from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500 and top at roughly $3,600 to $6,900. Material moves the number more than size does. Opt for suede and you pay a consistent premium over calfskin in the same silhouette. Because retailer prices vary and stock, currency and season all move the figure, the table is a snapshot, not a quotation.

Has the Margaux actually been discontinued?

The short answer is that nobody outside the brand knows, since the brand has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. That it has been discontinued is widely reported, yet the brand has never officially confirmed it. Those two claims are different, and any article merging them goes beyond the evidence. In practice the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Regard the status as unresolved rather than settled.

Margaux or Soft Margaux, what actually changes?

Treating it as a rename misses the point: the Soft Margaux is a reworking. What it adds to the original come to protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. There is talk of a Soft Margaux 15 at about $4,700; the figure remains unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.

What do the numbers in the bag names refer to?

The number is the bag’s width in inches, not a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all follow it. This makes comparison unusually easy, since two bags sharing a number occupy roughly the same width. A leather-and-canvas Margaux 17 is listed by a major retailer at approximately 17 x 12 x 9 inches, though the price is not verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Reading both conventions tells you nearly everything you need before seeing the bag.

What should I check to authenticate a The Row bag?

The brand runs no public serial number, date code or authenticity card system for these bags, which means there is no code to look up and nobody can verify one for you. Authentication is a physical exercise instead. Machine-precise stitching at an even density with no fraying or wandering lines is what you want, as are hand-painted edges with no overflow, bubbling or thin coverage. Real hide is both weighty and soft and takes light in rather than throwing it back; fakes come across stiff, thin or faintly plasticky. Inspect the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Photo inspection is not enough: counterfeits reported through 2024 and 2025 pass it, hence in-hand checks and platform authentication dominate the advice.

• No serial numbers, date codes or authenticity cards exist
• Consistent stitch density and hand-painted edges that are clean
• An interior stamp that is crisp, centred and reads Made in Italy
• Matte or brushed fittings that close with precision
• A shape that holds when the bag is empty

How well do The Row bags hold value on resale?

On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Model by model the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. Compare that with the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. On the softer side, Fashionphile resale was reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.

Where do you buy The Row bags?

Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are confirmed multi-brand stockists, as are independents such as A’maree’s and Savannahs. Off-price and archive stock goes to The Outnet, where discontinued styles regularly appear. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all carry them on the secondary market. Poshmark, eBay and Mercari also carry them, with the first two flagged in sources as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.

How do you care for one?

The label issues no care protocol, so what follows is material-appropriate general guidance rather than instruction from the label. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Work calfskin and grained finishes with a soft dry cloth and apply neutral conditioner sparingly. Since nappa and lambskin are exceptionally soft and mark easily, keep to a dry cloth and avoid over-conditioning; both appear mostly as linings. The line’s most delicate material is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.